Wal-Mart takes advantage of Disney-Amazon pricing skirmish

|By:, SA News Editor

Demand for Disney (NYSE:DIS) DVD titles is on the rise at Wal-Mart (NYSE:WMT) after the retail giant decided to aggressively step into a distribution void left when Amazon (NASDAQ:AMZN) blocked Disney DVD purchases on its website.

Pre-orders for Captain America: The Winter Soldier soared 90% after Wal-Mart offered a price cut on the Marvel film to $14.96 vs. the list price of $14.99 on Amazon where consumers can only sign up for an e-mail notification on availability.

Analysts note that although DVD sales are only a small piece of the e-commerce pie, any development that levels out the playing field is a boost to Wal-Mart's online brand.  Global e-commerce sales rose 24% at Wal-Mart in Q2, led by double-digit growth in the U.S. and China.

What to watch: DVD sales typically peak during the holiday shopping season giving Disney even more leverage in ongoing negotiations with Amazon over pricing.