U.S. box office on track for August record

The top 12 films in the U.S. took in $128.8M over the weekend to mark a 6% improvement over last year's corresponding haul.

U.S. box office sales for August are on track to set a record for the month.

The development gives some support to the argument that the weak box office in June and July was tied to a weak slate - not fundamental demand shifts.

Teenage Mutant Ninja Turtles (VIA, VIAB) and Guardian of the Galaxy (NYSE:DIS) took in $28.4M and $24.7M, respectively, to dominate the weekend - while Expendables 3 (NYSE:LGF) limped in with a disappointing $16.3M opening.


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Comments (2)
  • PrimoCrestRider
    , contributor
    Comments (115) | Send Message
    How does my paying 19% more for a ticket translate into the 6% Y/Y improvement? Sure sounds like someone whistling past the graveyard to me.
    18 Aug 2014, 01:40 PM Reply Like
  • DavidHart
    , contributor
    Comments (41) | Send Message
    Movie studios decided to release the summer blockbusters a month or so later than usual. In the past, Memorial Day, July 4th, and then the rest of July were when the summer blockbusters came out. This year it shifted to the month of August. Most of the June/July movies, in my opinion, were second rate (for summer fun) films.


    I'm not sure if this was a deliberate attempt by the movie industry to make additional money off of second rate films at a time when families are on vacation, etc. or if movie production was delayed. But yes, the good movies (by "good", I mean fun, not artistic or solid script, etc.) are all coming out in August.
    19 Aug 2014, 11:03 AM Reply Like
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