AMD enters SSD market; SanDisk updates its lineup


AMD (AMD +1.3%) has jumped into the PC SSD market courtesy of its Radeon R7 SSD line, offered in partnership with Toshiba-acquired OCZ.

120GB, 240GB, and 480GB drives are offered, and AMD promises the gamers it's targeting will get high-end performance: The 480GB model respectively has max random read and write IOPS of 100K and 90K - the use of high-end Toshiba NAND flash parts doesn't hurt. The 120GB model goes for $100, and the 480GB model for $290.

Reviews are positive, though not quite glowing. TweakTown admits the OCZ Barefoot 3 controller used by the drives is "showing its age," but also praises the R7 line's performance and pricing. Bit-tech thinks mainstream users "will be best served" by rival Crucial and Samsung drives, but adds AMD's drives could be a good deal for some performance-focused buyers.

Meanwhile, SanDisk (SNDK +1%) has launched its Ultra II SSD line, which replaces the older Ultra Plus line. The drives are aimed at mainstream buyers - the more costly Extreme Pro line targets enthusiasts - and come packaged with performance monitoring, cloning, and theft recovery software.

Pricing is aggressive: SanDisk is charging $80 for the 120GB model, $115 for the 240GB model, $220 for the 480GB model, and $430 for the 960GB model.

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Comments (18)
  • Retired Securities Attorney
    , contributor
    Comments (4033) | Send Message
     
    AMD entering another market in third place without the wherewithal to compete effectively. This is an old tale.
    19 Aug 2014, 12:10 PM Reply Like
  • user1969
    , contributor
    Comments (30) | Send Message
     
    AMD is using OCZ.
    OCZ went bankrupt and doesnt have the best of breed SSD line up.
    Concur with you Retired Securities Attorney.
    19 Aug 2014, 01:10 PM Reply Like
  • Stock Market Mike
    , contributor
    Comments (3661) | Send Message
     
    Ut oh - I hope they handle the firmware better than OCZ did...
    19 Aug 2014, 12:10 PM Reply Like
  • DWD Investing
    , contributor
    Comments (13209) | Send Message
     
    "OCZ Barefoot 3 controller used by the drives"

     

    OMG, how could they? Samsung will kill them.Using two Samsung drive currently, the 840 Pro and the 840 Evo--fast as light and completely stable. Hard to beat Samsung SSDs.
    19 Aug 2014, 12:15 PM Reply Like
  • Chris Lau
    , contributor
    Comments (4157) | Send Message
     
    Though I'm bullish on (NYSE:AMD) entering a highly competitive market concerns me. Why do this? If AMD exercises control over manufacturers including SSDs in the system, then that's good for AMD. Otherwise, it's an unnecessary distraction.
    19 Aug 2014, 12:48 PM Reply Like
  • DWD Investing
    , contributor
    Comments (13209) | Send Message
     
    Chris,

     

    Exactly my sentiments too. The use of the OCZ controller is concerning.
    19 Aug 2014, 01:03 PM Reply Like
  • user1969
    , contributor
    Comments (30) | Send Message
     
    The review I read last night had AMDs drive pegged into the lower tier and it was not recommended (circa OCZ).
    19 Aug 2014, 01:11 PM Reply Like
  • Justin Jaynes
    , contributor
    Comments (3154) | Send Message
     
    I think the devil will be in the details here. By all accounts these are OCZ drives - if the drive malfunctions, you contact OCZ, not AMD.

     

    http://bit.ly/1oO87yk

     

    I don't think this is really going to go anywhere, but from what I have gathered AMD is collecting pennies to allow OCZ to slap a radeon sticker on there.

     

    So other than some PR guys creating a few power point slides, I don't think it will be much of a distraction, nor do I think it will be worth paying attention to. It's like the Radeon branded memory - it's got an AMD sticker on it and that's about it.
    19 Aug 2014, 01:14 PM Reply Like
  • trader_xx
    , contributor
    Comments (1459) | Send Message
     
    So what if the SSD market is competitive its not as if AMD had to invest much to enter this market...Doing so provides the consumer with a "plug and play" piece of HW that should work well within their AMD lineup..
    19 Aug 2014, 01:17 PM Reply Like
  • user1969
    , contributor
    Comments (30) | Send Message
     
    trader_xx doesnt every SSH come as plug and play and work well?

     

    Your not pitching anything that would convince a buyer.
    19 Aug 2014, 01:19 PM Reply Like
  • trader_xx
    , contributor
    Comments (1459) | Send Message
     
    user, not exactly, they are not all the same spec's/price/procurement method etc...so having the ability to "bundle" these things will add value to certain consumers...
    19 Aug 2014, 01:30 PM Reply Like
  • Bruce24
    , contributor
    Comments (345) | Send Message
     
    Chris..."Why do this?"

     

    I imagine AMD isn't doing any work here, other than marketing. From the specs it seems that Toshiba is putting the AMD brand on an existing OCZ SSD. So for AMD they get their name out their on another products, just like they did with RAM and it will give them the opportunity to do some bundled marketing of AMD branded products. Financially I can't see this having a noticeable impact with this initial offering.
    19 Aug 2014, 05:03 PM Reply Like
  • Roger 36
    , contributor
    Comments (116) | Send Message
     
    I thought Toshiba built out OCZ and that there ssd had alot better quilty control and that Toshiba redesign there ssd drives and they was much better then they was back before OCZ was running things.Not saying your wrong it may go no where but if Toshiba is running OCZ the drives should be better then what everyone thinks they be.
    19 Aug 2014, 07:37 PM Reply Like
  • xxavatarxx
    , contributor
    Comments (4877) | Send Message
     
    Roger 36, just go read the reviews about AMD's SSD.
    They take it apart, look at whats in it, and benchmark it.

     

    The review I read didn't recommend buying it.
    19 Aug 2014, 07:40 PM Reply Like
  • alan kohn
    , contributor
    Comments (170) | Send Message
     
    I just don' get it. What is their edge ? It might produce some near
    term revenues, but this is a long race. Significant OEM's will want long term
    committed suppliers.
    19 Aug 2014, 01:33 PM Reply Like
  • xxavatarxx
    , contributor
    Comments (4877) | Send Message
     
    How do margins get recognized on an OEM deal like this?

     

    Does AMD have to buy the drive from OCZ, turn around and sell it, and then AMD gets what ever margin is left?
    Or does AMD and OCZ somehow split the margin?

     

    Anyone??
    19 Aug 2014, 01:48 PM Reply Like
  • geekinasuit
    , contributor
    Comments (2807) | Send Message
     
    I hope Toshiba has been able to resolve the serious problems OCZ was having.

     

    Yeah, this is a marketing play. They'll have more branding coverage and ability to issue bundle deals. They want to be able to build a whole PC out of the AMD brand, not quite there but getting really close. I think they also had a say in the firmware to make the drive fit in seamlessly with catalyst.

     

    Provided that the OCZ drives prove to be rock solid, I think this is a good move for AMD on the marketing front.
    19 Aug 2014, 04:24 PM Reply Like
  • DWD Investing
    , contributor
    Comments (13209) | Send Message
     
    If all they did was stick AMD on it and collect revenue, then I can understand that. But then the AMD name begins to come under scrutiny of lameness in the SSD market. Not good PR. Or,they may be making them for a special application in hardware with AMD specs that SSD manufactures do not offer.

     

    I mean it would be senseless to offer yet more second rate hardware:

     

    "AMD SSD DRIVES--Right behind Intel, again."™
    19 Aug 2014, 08:54 PM Reply Like
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