Honda takes cautious path in the U.S.


Honda's (HMC -0.2%) top exec in the U.S warns that automobile sales in the U.S. may have peaked even as manufacturers pull out some of their tricks from the frothy 2006-2008 period.

John Mendel thinks the reliance on subprime loans and extended financing by peers could end up being damaging to the industry.

Honda has lost 60 bps of market share this year in the U.S. (9.1% from 9.7%) due in part to its cautious approach.

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