Back-to-school buying still a brick-and-mortar tradition

ICSC CEO Michael Kercheval says the back-to-school season is off to a strong season (video).

E-commerce hasn't taken control of the back-to-school spend due to social factors and tradition, according to an ICSC survey.

Brick-and-mortar stores still have 90% BTS market share. 73% of consumers say they "webroom" (research online, buy in stores).

Related stocks: SHLD, JCP, SPLS, ODP, WMT, COST.

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Comments (1)
  • rube123
    , contributor
    Comments (2256) | Send Message
    I imagine most of the shoppers say , "who is Sears"


    Lands End is gone
    20 Aug 2014, 11:12 PM Reply Like
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