Peabody "clean coal" ad ruled misleading by U.K. regulator

|About: Peabody Energy Corp. (BTUUQ)|By:, SA News Editor

An advertisement from Peabody Energy (NYSE:BTU) promoting coal as an energy source is misleading in its use of the phrase “clean coal,” according to the U.K.'s regulator for advertising standards.

Upholding a complaint from the World Wildlife Fund, the regulator says consumers were likely to interpret the advertisement as a claim that “clean coal” processes don’t produce carbon dioxide or other emissions, and the ad must be changed before it runs again.

The agency rejects a complaint from the WWF that BTU’s statement that “energy poverty” is the biggest human and environmental crisis was misleading and unsubstantiated.