Seeking Alpha

Starbucks rolls into college campuses

  • Starbucks (NASDAQ:SBUX) will test a new concept at three colleges as it eyes how to increase sales to the younger demographic.
  • The company will use mobile trucks at Arizona State, James Madison University, and Coastal Carolina University to sell where students congregate at different times of the day.
  • Currently, Starbucks has outlets at only 300 of the 4.7K college campuses in the U.S.
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Comments (4)
  • hmgtexjas
    , contributor
    Comments (8) | Send Message
     
    Great idea! It seems that college students always have money for the non essentials.
    21 Aug, 09:12 AM Reply Like
  • susannaclare
    , contributor
    Comments (5) | Send Message
     
    Caffeine and college- sounds like a winner! To cram for tests i used to take speed, which of course was black market. Starbucks is making it a lot easier and legal- no need for a prescription. They've got their money-making act together! Too, starting the students out early for a lifelong addiction- very apropos for the corporate world.
    21 Aug, 09:12 AM Reply Like
  • AnAvgJoe
    , contributor
    Comments (330) | Send Message
     
    CCU already has a SBUX brick and mortar presence. Adding a mobile presence too - interesting.
    21 Aug, 12:57 PM Reply Like
  • jpmj4847
    , contributor
    Comments (517) | Send Message
     
    good insight, I will remain long.
    21 Aug, 03:19 PM Reply Like
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