Starbucks rolls into college campuses

Starbucks (NASDAQ:SBUX) will test a new concept at three colleges as it eyes how to increase sales to the younger demographic.

The company will use mobile trucks at Arizona State, James Madison University, and Coastal Carolina University to sell where students congregate at different times of the day.

Currently, Starbucks has outlets at only 300 of the 4.7K college campuses in the U.S.

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Comments (4)
  • hmgtexjas
    , contributor
    Comments (9) | Send Message
    Great idea! It seems that college students always have money for the non essentials.
    21 Aug 2014, 09:12 AM Reply Like
  • susannaclare
    , contributor
    Comments (14) | Send Message
    Caffeine and college- sounds like a winner! To cram for tests i used to take speed, which of course was black market. Starbucks is making it a lot easier and legal- no need for a prescription. They've got their money-making act together! Too, starting the students out early for a lifelong addiction- very apropos for the corporate world.
    21 Aug 2014, 09:12 AM Reply Like
  • AnAvgJoe
    , contributor
    Comments (544) | Send Message
    CCU already has a SBUX brick and mortar presence. Adding a mobile presence too - interesting.
    21 Aug 2014, 12:57 PM Reply Like
  • jpmj4847
    , contributor
    Comments (567) | Send Message
    good insight, I will remain long.
    21 Aug 2014, 03:19 PM Reply Like
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