- Disney (DIS +0.3%) announces it released a free Star Wars game for mobile devices through Disney Interactive as it continues its Star Wars content blitz.
- The company is also starting to integrate Star Wars into its theme parks with construction starting on new "lands" devoted to the franchise and will sell more Stars Wars-related toys at retail outlets.
- What to watch: Analysts are divided on how much of a Star Wars impact is already baked into Disney's $90 share price. Some think Star Wars spending by consumers will just crowd out other Disney franchises, while other see huge untapped potential.