Report: Ford to introduce new hybrid model

Ford (F +0.1%) will introduce its first pure hybrid model in 2018 in a bid to challenge the Toyota Prius, sources tell Reuters.

An annual run rate of 120K units is expected for the yet-to-be-named model - a figure which is far below the +400K Prius vehicles which were sold in the U.S. last year.

The automaker has had a tough year so far with sales of its hybrid variants of current models.

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Comments (6)
  • Ford Man 26
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    isn't Ford's CMax hybrid already a 'pure' hybrid (no versions with just conventional IC engine; unique body architecture)?
    21 Aug 2014, 10:14 AM Reply Like
  • Tdot
    , contributor
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    In Europe, the C-Max has been sold as a minivan with a variety of small gasoline and diesel engines since 2003; and it comes in 2 sizes - with two rows of standard seating, and a third row of seats in the larger "Grand C-Max", which also comes with sliding doors.


    Anyway C-Max was brought to North America as a hybrid-only version, in refitting it with the same hybrid powertrains that were being developed for the new Fusion Hybrid and Energi. The C-Max Hybrid and Energi are supposed to be "going global" on overseas markets soon, if not already.


    Presumably Ford means to launch an entirely-new line of vehicles which, like Toyota's Prius line, have exclusively hybrid powertrains globally.


    Given the ever-increasing CAFE requirements for fuel efficiency, Ford and all automakers need to work hard to generate those numbers.
    21 Aug 2014, 12:31 PM Reply Like
  • Tdot
    , contributor
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    By "pure hybrid" - the summary really means "dedicated hybrid" - as in a vehicle line that is available in hybrid-only versions.


    By comparison, Ford's current C-Max is a hybrid-only powertrain in the North America market, but also comes in straight gasoline and diesel engine versions in the rest of the world. It was meant to mimic the Prius principle that Toyota uses in North America, and to introduce Ford's hybrid system globally as an option in existing vehicles.


    At the end of the day though the C-Max interior and chassis design were modified to accommodate the heavy Hybrid system (most notably the large, high voltage battery) in providing for safety and crashworthiness requirements. But interior space and comfort was necessarily compromised - especially in the rear seats and cargo hatch area - not to mention the weight balance and handling.


    Apparently Ford means to remedy that problem in the next compact car platform, from which the next generation Focus, C-Max, Escape/Kuga/MkC, etc., would come. But one wonders what the new vehicle line might be called. Perhaps they will leverage the "Energi" name they already use for the plug-in hybrid powertrain - it sounds pretty cool.
    21 Aug 2014, 10:27 AM Reply Like
  • David at Imperial Beach
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    "Pure hybrid" is an oxymoron. It is either a pure electric or it is a hybrid. If the hybrid powertrain is optional in place of a pure ICE, then it is a dead duck. Dead ducks are cars that won't sell because of price competition within their own family.


    Don't get too excited about this announcement, the car in question is a 2019 model and won't be available until fall 2018.
    21 Aug 2014, 03:04 PM Reply Like
  • jpmj4847
    , contributor
    Comments (567) | Send Message
    An oxymoron..... indeed, poor little rich auto companies.
    21 Aug 2014, 03:12 PM Reply Like
  • crazty4tennis
    , contributor
    Comments (1231) | Send Message
    Well I hope its better looking than the Prius. Recently read about the ten worst looking autos for 2014 and Prius was one of them.
    21 Aug 2014, 05:03 PM Reply Like
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