Report: Cadillac to move some operations to NYC


Cadillac (NYSE:GM) might move some of its corporate functions to Manhattan from Detroit in an effort to back its global marketing program.

New Cadillac top exec Johan de Nysschen pulled a similar move when he worked at Nissan by pushing Infiniti away from Nissan's HQ in Yokohama to Hong Kong.

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Comments (4)
  • Professor Dave
    , contributor
    Comments (12) | Send Message
     
    Did they look at how much it helped Lincoln-Mercury when they moved to Irving, California. With out deep, fundamental change, I think the Ford people just thought it was like a sunny day in Dearborn. Hopefully for Cadillac it will be a more substantive and successful.
    21 Aug 2014, 03:18 PM Reply Like
  • DrP79
    , contributor
    Comments (2376) | Send Message
     
    Perhaps they should look at Toyota moving their operations to TEXAS, a non-union state. Texas is a major market for Cadillacs

     

    Read Tom Sewells's book

     

    Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer Paperback – November 19, 2002
    by Carl Sewell (Author), Paul B. Brown
    21 Aug 2014, 03:29 PM Reply Like
  • kmi
    , contributor
    Comments (4528) | Send Message
     
    Or maybe they want to move to NY to try and figure out what it will take to wrestle some marketshare from the Germans who dominate the luxury market here.
    21 Aug 2014, 06:23 PM Reply Like
  • rtkmystic
    , contributor
    Comment (1) | Send Message
     
    I think you meant "Irvine, California" as there is no such place as "Irving, California".
    21 Aug 2014, 03:30 PM Reply Like
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