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Report: No aluminum for Chrysler Ram before 2020

  • Chrysler (OTCPK:FIATY) doesn't plan on using aluminum in its Ram pickup line before 2020, according to Reuters.
  • The strategy gives the Ram brand a potential selling point over the Ford (NYSE:F) F-series on the "toughness" perception, although the new lighter aluminum-bodied pickups from rivals will feature better fuel economy.
  • Ram sales in the U.S. are up 19% YTD.
Comments (17)
  • Doug Miller
    , contributor
    Comments (73) | Send Message
     
    A strategy? Chrysler doesn't have a strategy, they just haven't been planning for the future. It will take them five years to figure out how to incorporate aluminum into the truck.

     

    "Our trucks our tougher than their trucks until we catch up with them and start using aluminum, and then our trucks won't be any tougher" Great advertising strategy.
    22 Aug 2014, 08:21 AM Reply Like
  • bigbenorr
    , contributor
    Comments (842) | Send Message
     
    Diesel half ton. 'nuff said.
    22 Aug 2014, 08:29 AM Reply Like
  • JD in NJ
    , contributor
    Comments (1427) | Send Message
     
    I remember watching the Lee Iacocca narrated commercials decades ago, and even my (at the time) rather young mind came to the conclusion that the pitch equated to: "Yeah, we used to suck, but try us now."

     

    I'm not sure things have changed, and I'm not sure that things will be changing by 2020.
    22 Aug 2014, 09:42 AM Reply Like
  • bigbenorr
    , contributor
    Comments (842) | Send Message
     
    I was never a fan of dodge trucks, but I drove one in the North Dakota oilflield for 2 years and beat the s*** out of it and it held up pretty well, and the ride was excellent even on washboard roads, I gotta hand it to Chrysler, they have upped their game in the truck market.
    22 Aug 2014, 02:34 PM Reply Like
  • ljwinkler3
    , contributor
    Comments (17) | Send Message
     
    But Windows 8.1 costs $120 and Windows 8.1 Pro costs $200. Nobody will stand in line at the Microsoft Store to purchase the latest and greatest Windows OS now, and I doubt they will do so for Windows 9. Further, upgrading to a new Windows version is a significant effort -- one has to reinstall all one's software on the new OS. When I thought about that time and effort for me, I placed it at $1000. If the upgrade was something that had to be done, I'd hope to pay no more than $200 for someone else to do it.

     

    That is why I converted to Apple years ago. The cost of normal maintenance was prohibitive for me personally. When I have to run Windows 7 on my virtual machine, it's only for Quicken, and only weekly. When I recently looked into upgrading to Windows 8.1 I encountered the sticker shock described above. No thanks.
    22 Aug 2014, 08:47 AM Reply Like
  • J38765
    , contributor
    Comments (435) | Send Message
     
    Did IJ have a stroke?
    22 Aug 2014, 08:50 AM Reply Like
  • starcorral
    , contributor
    Comments (741) | Send Message
     
    something about fruit
    23 Aug 2014, 02:38 PM Reply Like
  • remy1234
    , contributor
    Comments (40) | Send Message
     
    Immediately after the new Ford's hit the dealer lots the choice will be do you want grandpa's Chevy or Dodge (sorry, RAM) made out of pig iron or do you want a modern Ford truck. Many will want grandpa's truck. But more will choose a modern Ford.

     

    The Grandpa truck people are like my dad who are still suspicious of fuel injection, power steering/brakes, power windows/locks, etc.
    22 Aug 2014, 09:09 AM Reply Like
  • susannaclare
    , contributor
    Comments (5) | Send Message
     
    Like fuel economy doesn't matter?
    22 Aug 2014, 09:29 AM Reply Like
  • cross
    , contributor
    Comments (1141) | Send Message
     
    Looking forward, the price of energy at the pump is in an uptrend. Purchasers of these trucks will be either business owners, focused on the bottom line or largely middle class consumers who can barely afford the 30k+ price tag let alone fuel costs for a vehicle that gets < 20MPG.
    The question for these consumers will be: Does the perception of 'toughness' outweigh the reality of much improved mileage per gallon.
    It's unlikely at this point but if Ford can produce a half ton or heavier that will be rated at 30MPG or better, it would be a huge winner in the marketplace.
    22 Aug 2014, 02:00 PM Reply Like
  • andy123456
    , contributor
    Comment (1) | Send Message
     
    Aluminum does not rust. That fact alone is a major plus for the New F-150.
    22 Aug 2014, 11:02 AM Reply Like
  • CAVU Mark
    , contributor
    Comments (4) | Send Message
     
    No but it corrodes. Ask Hawaiian Airlines. It is called intergranular corrosion.
    26 Aug 2014, 03:16 AM Reply Like
  • Tdot
    , contributor
    Comments (4903) | Send Message
     
    Even with the fuel efficient engine upgrades in the last 2 years, which earned the Ram 1500 back-to-back Motor Trend truck of the Year awards, the Ram body and chassis is still essentially a 2009 vintage design.

     

    Given the roughly 6 year truck development cycle, as seen in Ford's 2009-2014 run on F150 and Chevy's 2006-2013 run with Silverado 1500, it could be inferred that the Ram is due for a redesigned 1500 for the 2016 model year. And that it is too far along in development for that and that it is too just late to "go back to the drawing board" with aluminum body panels and chassis components until at least 2020 or whatever.

     

    That being said, if Ram sales collapse under Ford's presumed superiority, and Fiatchrysler's profits with it, then surely Fiat will go into emergency mode and get something going a lot sooner than 2020.
    22 Aug 2014, 02:36 PM Reply Like
  • starcorral
    , contributor
    Comments (741) | Send Message
     
    Rams are doing OK. SO what exactly is the move? In fact Chrysler has always waited for GM and Ford to develop new things and then make their own version. Samo samo - no big deal. Now they have a 700 horsepwer 4500 pound car that can go fast in a straight line and leave smoking black rubber patches. Now as far as catching a Honda Accord on a mountain road and passing it? Naw - I doubt it.
    23 Aug 2014, 02:42 PM Reply Like
  • Tdot
    , contributor
    Comments (4903) | Send Message
     
    To be fair, the Ram truck does have that 8-speed transmission, which is believed to be responsible for the 2 mpg advantage they have over the GM and Ford equivalents. In this case Ram has the clear lead.

     

    The rumors (Google) have it that Ford and GM are working together in a sort of joint venture, one which was based on their work together on the current 6-speed transmission that both use. In the new effort, GM is said to be responsible for developing the 9-speed for cars and crossovers, and Ford is responsible for the 10-speed for trucks and SUVs. Prototypes are supposedly expected to be on the road in 2015, if not already, and available for production in 2016 for the 2017 model year.

     

    The point is, GM and Ford are a couple of years behind Ram when it comes to having more than 6-speed transmissions, and Ram's 8-speed is a bit of a competitive advantage when it comes to fuel economy.
    23 Aug 2014, 03:50 PM Reply Like
  • starcorral
    , contributor
    Comments (741) | Send Message
     
    I bought a 2006 Honda Odysey that gets maybe 21 on the hightway; the next generation gets up to 28 with a new tranny. Bear in mind that Chrysler transmission durabiliy has a less than stellar record (to which I can attest).

     

    The fact remains your information is something neither Ford nor GM has promoted.
    24 Aug 2014, 06:46 PM Reply Like
  • Tdot
    , contributor
    Comments (4903) | Send Message
     
    What do you mean my "information is something neither Ford nor GM has promoted." Do you mean in regards to the new 9/10 speed transmissions? If so, sure they have - it is pretty wide-spread knowledge. Of course the fine details are sketchy, but that is to be expected.

     

    Did you try and Google it?

     

    http://bit.ly/1tIYHCU
    24 Aug 2014, 07:28 PM Reply Like
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