Seeking Alpha

No lunchbox love for Jell-O

Kraft Foods Group (NASDAQ:KRFT) continues to try to revive its Jell-O brand as sales growth remains subdued.

After trying to market a healthier sugar-free Jello-O variety, Kraft is back to highlighting the traditional family angle.

Sales of Jell-O in the U.S. are down 19.2% since 2009.

Inside the lunchbox: Analysts think the growth of yogurt and protein bars has crowded out Jell-O.

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Comments (1)
  • crazty4tennis
    , contributor
    Comments (963) | Send Message
    Love KRFT product Jell-O! Eat the stuff all the time with a dollop of freshly made whipped cream. Favorite flavors: orange, lime, black cherry. Long KRFT.
    22 Aug 2014, 12:09 PM Reply Like
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