- Kraft Foods Group (NASDAQ:KRFT) continues to try to revive its Jell-O brand as sales growth remains subdued.
- After trying to market a healthier sugar-free Jello-O variety, Kraft is back to highlighting the traditional family angle.
- Sales of Jell-O in the U.S. are down 19.2% since 2009.
- Inside the lunchbox: Analysts think the growth of yogurt and protein bars has crowded out Jell-O.
at Zacks.com (Nov 17, 2014)