Keurig Green Mountain signs licensing deal with Kraft

|About: Keurig Green Mountain Inc (GMCR)|By:, SA News Editor

Keurig Green Mountain (GMCR +8.5%) and Kraft Foods Group (KRFT +0.3%) sign a new licensing deal which will see Kraft-branded packs sold for Keurig commercial and consumer coffee brewing systems in the U.S.

Distribution will begin this fall.

Financial terms of the arrangement weren't disclosed.

What to watch: The deal is a bit of a coup for Keurig with Kraft selling unlicensed K-cup packets previously.