Keurig Green Mountain signs licensing deal with Kraft

Keurig Green Mountain (GMCR +8.5%) and Kraft Foods Group (KRFT +0.3%) sign a new licensing deal which will see Kraft-branded packs sold for Keurig commercial and consumer coffee brewing systems in the U.S.

Distribution will begin this fall.

Financial terms of the arrangement weren't disclosed.

What to watch: The deal is a bit of a coup for Keurig with Kraft selling unlicensed K-cup packets previously.

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Comments (6)
  • New Low Observer
    , contributor
    Comments (2541) | Send Message
    "The deal is a bit of a coup for Keurig with Kraft selling unlicensed K-cup packets previously."


    Maybe the coup was Kraft and other labels selling unlicensed packets without penalty for nearly two years.
    22 Aug 2014, 11:05 AM Reply Like
  • idkmybffjill
    , contributor
    Comments (1913) | Send Message
    has Einhorn covered this short yet? must be giving a lot of heartburn...
    22 Aug 2014, 12:12 PM Reply Like
  • losbronces
    , contributor
    Comments (1010) | Send Message
    In case you haven't seen this summary of best/worst short-selling activists this year:; Einhorn has the second-worst record of those listed.
    22 Aug 2014, 12:36 PM Reply Like
  • crazty4tennis
    , contributor
    Comments (1258) | Send Message
    Like KRFT company and the products they manufacture. Tried GRCM coffee for my drip coffee maker and wasn't too thrilled with the taste. Switched back to Starbucks. Bullish and long KRFT.
    22 Aug 2014, 12:17 PM Reply Like
  • Mark Krieger
    , contributor
    Comments (6489) | Send Message
    hmmm...shares are up more today than the whole company is slated to earn in the next 1000 days combined. Could the shares be getting ahead of themselves?
    22 Aug 2014, 12:59 PM Reply Like
  • Crashbuyer
    , contributor
    Comments (16) | Send Message
    No disclosure of the actual $$$ terms of the Kraft licensing deal, but the stock at this moment is up 12% today. Why? My answer: Shorts are covering. Once again, as per the history of this stock on the announcement of practically any event of any kind, the shorts are getting wiped out. Some shorts still do not throw in the towel. The price of this stock, at least since announcement of the Coca-Cola investment, is all about Mr. Market squeezing the shorts. My prediction: Mr. Market will continue to do so. Hey, the trend is your friend.
    22 Aug 2014, 02:24 PM Reply Like
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