Under Armour close to Durant deal

Under Armour (UA +0.4%) has offered Oklahoma City All-Star Kevin Durant a 10-year basketball shoe contract worth between $265M and $285M, according to an EPSN report from earlier this week.

Though Nike (NKE +0.4%) has had Durant under contract since 2007, the company is expected to let Durant go with Under Armour seen as paying a hefty premium just to gain some instant basketball shoe credibility.

The Oregon sports juggernaut has another pretty solid reason to pass on matching Under Armour's offer with its Air Jordan brand still remarkably strong at 30.

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Comments (3)
  • User 509088
    , contributor
    Comments (1731) | Send Message
    this is the second week in a row the durant deal has been dangled going into the w/e. that, by itself, is nicely played marketing.


    but as the show pardon the interruption has pointed out, it's a gamble which could flop given lebron's dominance in the game and durant's future performance without injury.


    it could turn out to reflect badly on the brand in a number of ways.


    hope paul and john (or is it dean and jerry) appear together on air together again real soon!
    22 Aug 2014, 11:33 AM Reply Like
  • pkhk
    , contributor
    Comments (2) | Send Message
    Its to much for to little. Durant gets injured and what do you have?
    22 Aug 2014, 12:21 PM Reply Like
  • fredo5697
    , contributor
    Comments (60) | Send Message
    Kids love KD's shoes ( I have two boys who want them) but only b/c they are Nike's. IF he is schlocking UA's ugly shoes, they WILL NOT care. Nike will win here.
    23 Aug 2014, 09:43 AM Reply Like
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