Retail watch: Parents using a mobile a Q3 margin compressor

|By:, SA News Editor

Data released by shopping tracking Retale could send a chill into the retail sector.

A survey from the firm found that 73% of parents of school-aged children use mobile for their back-to-school shopping. Of that group, 79% buy items directly and 96% fired up mobile devices to compare prices.

The increased reliance by consumers on price-comparison apps is seen as a margin compressor that will be nearly impossible to unwind.

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