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Report: Amazon close to beating out Google to buy Twitch (updated)

  • The Information reports Amazon (AMZN +1%) "has been in late-stage talks" to acquire popular game-broadcasting platform Twitch, and could announce a deal shortly. Prior reports stated Google (GOOG -0.4%) was close to a deal to buy Twitch for ~$1B, or had fully reached one.
  • Twitch, whose platform allows users to live-stream their gaming activity (along with running commentary), has 50M+ users and a network of 4K+ content provider partners. The startup claims its average user watches 95 minutes/day of content.
  • Buying Twitch would represent a major investment by Amazon in free (ad-supported) online video. Thus far, the bulk of the company's Web video investments have been directed towards Prime Instant Video. Amazon has also been fleshing out its own game studio.
  • The Information's report shortly follows a WSJ report stating Amazon is working on a keyword-based ad platform (called Sponsored Links) that aims to replace ads based on Google's bread-and-butter AdWords keyword platform on Amazon's site and elsewhere. Amazon has already built up a sizable ad business, aided by its volumes of customer data.
  • Update (2:05PM): The WSJ reports Amazon has agreed to buy Twitch for $1B+.
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Comments (3)
  • ReligiousWacko
    , contributor
    Comments (1515) | Send Message
     
    I dont know any of the details but I know it's a great idea.

     

    -Gary
    25 Aug 2014, 03:27 PM Reply Like
  • stoj
    , contributor
    Comments (472) | Send Message
     
    I thought Google already bought Twitch
    26 Aug 2014, 04:55 AM Reply Like
  • Hardog
    , contributor
    Comments (13104) | Send Message
     
    Didn't know Amazon was interested.
    26 Aug 2014, 10:53 PM Reply Like
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