Amazon buying Twitch for $970M in cash

Jeff Bezos: "Broadcasting and watching gameplay is a global phenomenon ... Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community." (PR)

Twitch had 55M+ unique visitors in July, and streamed 15B+ minutes of content produced by 1M+ broadcasters. Amazon (NASDAQ:AMZN) expects the acquisition to close in 2H14.

Twitch is the third major digital content-related acquisition Amazon has made in the last two years: The company has also bought top book recommendation site Goodreads, and leading digital comics platform comiXology. Like Goodreads, Twitch provides a community of enthusiasts Amazon can potentially cross-sell various products to.

The purchase price is slightly below the $1B Google was previously reported to be offering. Re/code reports Google-Twitch talks had died before Amazon swooped in.

Earlier: Amazon reportedly close to Twitch deal

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Comments (16)
  • Bouchart
    , contributor
    Comments (1165) | Send Message
    A lot of Twitch users are breathing a sigh of relief. They really hated the idea of Twitch being owned by Google.
    25 Aug 2014, 06:00 PM Reply Like
  • Van Hyder
    , contributor
    Comments (172) | Send Message
    Twitch would have meshed better with youtube than with Amazon's Prime service.
    25 Aug 2014, 07:45 PM Reply Like
  • Equitable Research
    , contributor
    Comments (2250) | Send Message
    On a social note, I think it is very scary that "watching gameplay is a global phenomenon" as Bezos said.
    25 Aug 2014, 09:02 PM Reply Like
  • Julian Acosta
    , contributor
    Comments (129) | Send Message
    Why is that scary?
    25 Aug 2014, 09:56 PM Reply Like
  • SafisKusai
    , contributor
    Comments (256) | Send Message
    if you feel this way how do you feel about millions of people watching and obsessing over men getting paid millions to throw a ball around a field?
    25 Aug 2014, 10:28 PM Reply Like
  • Equitable Research
    , contributor
    Comments (2250) | Send Message
    Just think its a poor reflection on society. Would rather see kids being active.
    25 Aug 2014, 10:57 PM Reply Like
  • Youngins
    , contributor
    Comments (527) | Send Message
    Welcome to the future friend. This is a massive part of society.
    25 Aug 2014, 11:19 PM Reply Like
  • ephemeral
    , contributor
    Comments (146) | Send Message
    Out of all the sedentary visual media activities we have available, I would say that watching gameplay is of the more mentally engaging. Most of the streaming is of competitive play usually by top players and the strategic depth is almost always far deeper than athletic sports.
    26 Aug 2014, 03:54 AM Reply Like
  • Van Hyder
    , contributor
    Comments (172) | Send Message
    Hey Charles you should watch these "kids" playing. By and large they're brilliant and very hard working. There are bad examples of course (just like there are in all sports) but they are generally great role models for the kids of this generation. Not all kids need to get outside and throw a ball to develop eye/hand coordination to fulfill some unwritten rule of childhood.
    26 Aug 2014, 08:38 AM Reply Like
  • Ashraf Eassa
    , contributor
    Comments (9733) | Send Message
    I don't know why AMZN didn't use stock to do this, but this could be an interesting acquisition.
    25 Aug 2014, 10:18 PM Reply Like
  • Equitable Research
    , contributor
    Comments (2250) | Send Message
    I am sure stock would be their first choice. Twitch obviously in the drivers seat here.
    25 Aug 2014, 10:59 PM Reply Like
  • Faxbot
    , contributor
    Comments (510) | Send Message
    ^ You heard it hear first, Twitch thinks Amazon stock is overvalued.
    26 Aug 2014, 12:21 AM Reply Like
  • Rhinoish
    , contributor
    Comments (125) | Send Message
    love it.
    25 Aug 2014, 10:25 PM Reply Like
  • bavobbr
    , contributor
    Comments (171) | Send Message
    This makes a lot of sense as Amazon use AWS infrastructure, promote Prime to people already using streaming services (could be a better alternative to Twitch subscription now), hook in their new ad service and point people to buy the products they watch on Amazon with discounts.
    I would have loved Google as well due to their Youtube experience, but people where afraid of their Google+ and copyright features, it got a bad start in the community!


    Just hope Amazon has enough cash to do all these deals
    26 Aug 2014, 01:44 AM Reply Like
  • chopchop0
    , contributor
    Comments (5271) | Send Message
    "Just hope Amazon has enough cash to do all these deals"


    Yup. it's not like shareholders will ever see any of it anyways
    26 Aug 2014, 08:14 AM Reply Like
  • Benjamin Frost
    , contributor
    Comments (1241) | Send Message
    Bezos—"Broadcasting and watching gameplay is a global phenomenon." Old hat. The real money will be made in watching the people who are watching the gamers.
    26 Aug 2014, 02:30 PM Reply Like
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