Amazon buying Twitch for $970M in cash

|By:, SA News Editor

Jeff Bezos: "Broadcasting and watching gameplay is a global phenomenon ... Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community." (PR)

Twitch had 55M+ unique visitors in July, and streamed 15B+ minutes of content produced by 1M+ broadcasters. Amazon (NASDAQ:AMZN) expects the acquisition to close in 2H14.

Twitch is the third major digital content-related acquisition Amazon has made in the last two years: The company has also bought top book recommendation site Goodreads, and leading digital comics platform comiXology. Like Goodreads, Twitch provides a community of enthusiasts Amazon can potentially cross-sell various products to.

The purchase price is slightly below the $1B Google was previously reported to be offering. Re/code reports Google-Twitch talks had died before Amazon swooped in.

Earlier: Amazon reportedly close to Twitch deal