AT&T (NYSE:T) is merging its Mobility and Business Solutions units into a single business unit that will be headed by current Mobility chief Ralph de la Vega. Glenn Lurie, previously the head of Mobility's emerging enterprises and partnerships business, is Mobility's new CEO.
AT&T says it's working to integrate marketing and distribution for its enterprise ops with Mobility, and notes business-related clients accounts for over 50% of the company's mobile revenue.
Much like its peers, AT&T's enterprise wireline ops have been hurt by ongoing voice line disconnections. Business Solutions currently claims 3.5M+ customers.
The move comes as AT&T's consumer-related mobile sales get pressured by a T-Mobile-driven price war. Verizon and AT&T are counting on their combined dominance of the U.S. enterprise mobile market to help weather the storm.