Chipotle calls out the fast-food industry

|About: Chipotle Mexican Grill, Inc. (CMG)|By:, SA News Editor

Execs with Chipotle (CMG -1.1%) are full of swagger after blasting away restaurant peers with a 17% gain in comparable-store sales in Q2.

The general take from inside the Denver juggernaut is that no other company is accomplishing what Chipotle is doing at scale and in a sustainable fashion.

Co-CEO Monty Moran goes as far as to say the traditional QSR game of value meals and "cheapening" the food experience is going away. Though he didn't name names, his description brings burger giant McDonald's (MCD +0.5%) and Burger King (BKW -3%) to mind.

What to watch: Chipotle is planning to apply some of the same principles that worked with the burrito chain to the ShopHouse and Pizzeria Locale concepts.