Rocket Fuel rallies following Criteo acquisition report

|About: Rocket Fuel (FUEL)|By:, SA News Editor

A report stating leading ad agency Publicis is close to a deal to acquire Criteo is providing a lift to fellow online ad retargeting firm Rocket Fuel (FUEL +3.6%).

The gains come in spite of a downgrade to Neutral from Citi, which cites industry challenges. Rocket Fuel cratered earlier in August after providing light guidance that was blamed on tighter control of client spend by agency trading desks, a shift among advertisers towards direct licensing, and industry concerns about ad inventory quality.