Seeking Alpha

GM looks to eye and head tracking technology

General Motors (NYSE:GM) is readying production for cars with eye and head tracking technology that can tell whether drivers are distracted or alert them if they are not spending enough time looking in certain areas.

The tracking devices will be provided by Seeing Machines (OTC:SEEMF), which has teamed up with Takata (OTCPK:TKTDY) to supply the equipment for up to 500K vehicles over the next three to five years.

"Safety doesn’t sell cars – sexy sells cars," says Seeing Machines CEO Ken Kroeger. "But once cameras are there, they can be expanded for other features and purposes."

In the future, the tracking devices may allow for drivers to activate an app by sight or may even be used to detect the identity of a driver.

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Comments (7)
  • funfundvierzig
    , contributor
    Comments (3667) | Send Message
    To regain consumer and investor confidence, how about "tracking technology" to alert drivers to latent lethal defects lurking inside GM engineered cars?


    1 Sep 2014, 07:59 AM Reply Like
  • mikeRetirement
    , contributor
    Comments (380) | Send Message
    You'll find a way to go negative on any announcement . Kinda hurts credibility.
    1 Sep 2014, 10:05 AM Reply Like
  • funfundvierzig
    , contributor
    Comments (3667) | Send Message
    We do not take comfort in the largely negative narrative of the intractably troubled General Motors this year to date:


    * Recalls, numbering a whopping 66 of some 40 million defective GM cars, millions of which contain deadly defective ignition switches, long covered up and concealed.


    * Exposure of GM executives and engineers and lawyers as ethically unfit, and responsible for hundreds of deaths and grave injuries in a massive consumer product fraud lasting for over a decade.


    * The Company's dreary shares are trading a little over one dollar higher than the IPO price set at 33 five years ago, a period when the overall market soared.


    In short, folks, we do not find this story glowing and positive. Do you?


    Merely the assessment of one individual retail investor with both long and short positions in GM as we have often and earlier disclosed. …funfun..
    1 Sep 2014, 01:39 PM Reply Like
  • JDoe20
    , contributor
    Comments (947) | Send Message
    GM has made great strides. It has identified people who have not performed and/or ignored the service issues leading to these recalls and let them go.


    It is a lot like another great blue chip company, DuPont, that identified dead wood and rot in their organization and got rid of it. I feel both will reward shareholders going forward.
    1 Sep 2014, 02:01 PM Reply Like
  • SkyD
    , contributor
    Comments (33) | Send Message
    Agree with funfun. GM's focus should be on sound engineering and quality to create (notice that I didn't say "rebuild") an awareness in the public that GM manufactures a product equivalent to that of the Japanese automakers.
    1 Sep 2014, 11:18 AM Reply Like
  • Leroyboy66
    , contributor
    Comments (34) | Send Message
    GM retired employees have to be alarmed that if/when their benefits are paid with "FIAT" daly currencies being produced much like GM units, with No regard to LONG TERM AND FOCUSED ONLY ON THE PRESENT QUARTER. The ALARM better be ringing loudly cause GM even With Taxpayer $$dollars$$ still acts like Obama is their Chief Operating Officer and CONTINUES TO DENY THE FACT that they have millions of Customers in a DEADLY POSITION. The long term liability for GM is staggering given the millions of world wide defective vehicles they have sold KNOWING THEY HAD multiple defects/ recalls due on almost the entire product line. Ethically about CRIMINAL acts committed at the board room in the name of SHAREHOLDER RETURNS.
    2 Sep 2014, 01:22 AM Reply Like
  • mikeRetirement
    , contributor
    Comments (380) | Send Message
    Interesting. JD Power found their quality to be in the top tier. Consumer Reports ranks a Chevy as their top sedan.


    With the New GM's hyper vigilance for recalls on the most trivial matters, they are among the safest on the road.


    The bulk of the recall cost have been charged off.


    Stay focused forward, not the rear view mirror.
    2 Sep 2014, 12:42 PM Reply Like
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