GM looks to eye and head tracking technology

|By:, SA News Editor

General Motors (NYSE:GM) is readying production for cars with eye and head tracking technology that can tell whether drivers are distracted or alert them if they are not spending enough time looking in certain areas.

The tracking devices will be provided by Seeing Machines (OTC:SEEMF), which has teamed up with Takata (OTCPK:TKTDY) to supply the equipment for up to 500K vehicles over the next three to five years.

"Safety doesn’t sell cars – sexy sells cars," says Seeing Machines CEO Ken Kroeger. "But once cameras are there, they can be expanded for other features and purposes."

In the future, the tracking devices may allow for drivers to activate an app by sight or may even be used to detect the identity of a driver.