McDonald's to institute quality procedures in response to food scandal


McDonald's (NYSE:MCD) is raising the amount of audits it conducts at its suppliers in China, following July's food scandal which plagued the company's Chinese sales.

McDonald's has also created a new food safety governance role in China and will launch a hotline by the end of the year to report food safety issues.

Pending an investigation by Chinese regulators, the company is still reviewing its relationship with parent OSI.

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Comments (1)
  • Uain53
    , contributor
    Comments (1808) | Send Message
     
    Thanks Yoel,

     

    This is one of those cautionary tales for those seeking stocks with international exposure.

     

    Note that America and a few other Western coutries, in general, are the rare exception in which corporate leadership feels some level of personal responsibility to their customers.

     

    Building a trustworthy supply chain is long term effort in any country. I shudder to think of what the consumers of Russia will experience when Putin's buddies at "Russ-burger" commandeer McDonalds supply chain, built over many years of hard work.
    5 Sep 2014, 02:16 AM Reply Like
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