Analysts gush over 1-800-Flowers.com's Harry & David acquisition

|About: 1-800 FLOWERS.COM, Inc. (FLWS)|By:, SA News Editor

Northcoast Research upgrades 1-800-Flowers.com (FLWS +19.6%) to a Buy rating and sets a $11 price target on shares (+79% upside) following the company's acquisition of online retailer Harry & David.

Retail analysts have largely applauded the deal for the immediate and long-term synergies that it's likely to drive.

Harry & David is expected to be run as a wholly-owned subsidiary by 1-800-Flowers.com in order to keep cashing in on the strong affinity of consumers for the brand.