Seeking Alpha

Analysts gush over 1-800-Flowers.com's Harry & David acquisition

  • Northcoast Research upgrades 1-800-Flowers.com (FLWS +19.6%) to a Buy rating and sets a $11 price target on shares (+79% upside) following the company's acquisition of online retailer Harry & David.
  • Retail analysts have largely applauded the deal for the immediate and long-term synergies that it's likely to drive.
  • Harry & David is expected to be run as a wholly-owned subsidiary by 1-800-Flowers.com in order to keep cashing in on the strong affinity of consumers for the brand.
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