Apple drops after Pac Crest recommends taking profits


Six months after upgrading Apple (AAPL -3%) to Outperform on iPhone 6 hopes, Pac Crest's Andy Hargreaves recommends investors start taking profits.

Though keeping his rating for now, Hargreaves says a downgrade could arrive if Apple's Sep. 9 event doesn't reveal products/services that "suggest massive incremental profit opportunities." He doubts Apple's rumored wearable and payments platform will "drive incremental profits that are meaningful at Apple's scale in the near to medium term," and is hoping some "clarifying detail" will be given at the event.

Other Apple-related news: 1) A Chinese site indicates China Mobile has already begun taking iPhone 6 reservations. 2) Apple is reportedly talking with Nordstrom about supporting its payments platform. 3) The fallout from a weekend iCloud celebrity photo-theft scandal continues. Apple, for its part, denies iCloud was breached, but doesn't deny photos were taken through the service. 4) Ahead of the iPhone 6 launch, Samsung has unveiled its Note 4 and Edge phablets; the latter features a display that curves at the edges.

From other sites
Comments (88)
  • vbbv
    , contributor
    Comments (135) | Send Message
     
    I would say Apple introducing mobile payments via its devices represents a "massive incremental profit opportunity" just by itself! Not to mention the iPhone 6 in two sizes, improvements to healthkit, possible iWatch, etc.

     

    What a tool.
    3 Sep 2014, 10:44 AM Reply Like
  • JD in NJ
    , contributor
    Comments (1634) | Send Message
     
    Blah, blah, blah. Take your profits if you wish, ladies. I'll take more profits later on and collect dividends along the way.
    3 Sep 2014, 10:46 AM Reply Like
  • dezee
    , contributor
    Comments (3907) | Send Message
     
    Or you can move it into something that'll give you more upside.
    3 Sep 2014, 08:59 PM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    I just bought shares at a discount from people who can't think for themselves. I will buy again, big, when the market finally does it's dive.

     

    Own AAPL for the next 25 years. We are at the beginning of the tech revolution; Apple has lead the way in the past and will lead the way in the future. Apple is not a phone company. Apple is an engineering company whose specialty is engineering the interface between humans and emerging personal technology.

     

    Apple has no competitors.
    3 Sep 2014, 10:50 AM Reply Like
  • JMajoris
    , contributor
    Comments (1408) | Send Message
     
    Best advice I've read here so far....

     

    ______________________

     

    In Reply Too:

     

    "Own AAPL for the next 25 years..."
    3 Sep 2014, 11:08 AM Reply Like
  • aardvark3
    , contributor
    Comments (657) | Send Message
     
    Today is a gift from the gods. I'm taking profits in other stocks to buy, buy, BUY AAPL!
    3 Sep 2014, 11:51 AM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    Apple has no competitors? Wow..who are you trying to fool here.
    Please name one area where AAPL operates with no meaningful competition.
    Can you?Is that why APPL EPS have been plateauing over the past 2 years, because the have no competitors?
    If you intend to hold AAPL for the next 25 year prepare yourself for a rude awakening much sooner than in 25 years, more like in 3-5 years.
    The growth we have seen (admittedly amazing and admirable) over the past 6-7 years will not be repeated, not even by a wide margin of error, the law of large numbers affects everyone and everything.
    AAPL would be fortunate to grow by 5-10% a year over the next 5 years, beyond that it will probably start shrinking.
    As a side note, AAPL option volatility has jumped by a whopping 25% today alone and is approaching levels only seen before quarterly reports..
    I don't know how successful the iPhone 6 would be (I assume it will sell a LOT, but most if not all of it has been built into the current stock price over the last 10-15% of appreciation to over 100 levels, the rest is fluff plain and simple given AAPl's size) but I would read Pacific Crest note from today VERY carefully if I were you..He makes lots of sense..
    3 Sep 2014, 12:07 PM Reply Like
  • ls1gto
    , contributor
    Comments (253) | Send Message
     
    "AAPL would be fortunate to grow by 5-10% a year over the next 5 years, beyond that it will probably start shrinking."

     

    AAPL EPS will probably grow that much just through share repurchase program alone.
    3 Sep 2014, 12:42 PM Reply Like
  • Kameha-Warrior
    , contributor
    Comments (33) | Send Message
     
    Hello 'ThotDoc' We are at the plateau of the tech revolution. iPad, IPod, Air, iCloud... What do you want Doc! Massive unemployment! I this year have planted a vegetable garden.. I am enjoying it very much, thanks to aapl in the past 3 décades......
    3 Sep 2014, 01:54 PM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    NY-
    Apple has no competitors. Apple is an engineering company that engineers the interface between humans and emerging technology. That's why they make the most profit in every category they are in.

     

    Everyone else makes products.

     

    Apple has a process based on their Mission and Vision. Understand their Mission and Vision and you will understand that they have no competitors.

     

    That another company competes in the same category does not make them a competitor. I run a very successful Organizational Development practice with Fortune 500 and Fortune 100 clients. My firm is not a competitor to firms in the same area of practice that have over 1000 times more employees than I have.

     

    Broaden your concept of what is a true competitor.
    3 Sep 2014, 02:04 PM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    We are at the leading edge of the tech revolution...Do you truly believe that in 25 years we will not look back at where we are today and laugh at how primitive the technology is?

     

    Invest accordingly.
    3 Sep 2014, 02:06 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    thotdoc

     

    I appreciate your point of view but respectfully disagree.
    APPL has MANY competitors.
    A competitor is anyone who can influence pricing, lower profit margins and stunt growth by taking market share (in my mind of course).
    That engineering company that makes huge profits (no argument here) has reached a plateau over the last couple of years, despite all of what you mention in your comment (and with no competition, per your opinion), why is that?
    Unless they re-invent the wheel with another iPhone like product (extreemly unlikely IMHO) that would prove a game changer, AAPL is doomed to join a long list of very successful mega companies who had seen their growth slow to a trickle due to the huge size they mushroomed into, this is the law of nature and if you talk about engineering you probably know a bit of Physics too.

     

    My concepts are very braodened and I believe you are in love with a company but forget to apply your knowledge to one of the first tenets of investing (everything has a price to it and diminishing growth does not merit high valuations).
    AAPl is almost priced to perfection above 100 based on what we know today.
    Perfection is very elusive, I suspect it would be much less attractive as an investment going forward (by a wide margin) than it has been over the past few yeas, perhaps to the point of lagging the index or (shiver) negative real returns over the next 5-10 years.
    3 Sep 2014, 03:34 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    I am sure we will, but who says AAPl will be the torch bearer and even if it will be, who says it will be as profitable..
    Size matters and AAPL is way to big.
    3 Sep 2014, 03:35 PM Reply Like
  • D.papas
    , contributor
    Comments (7) | Send Message
     
    Any body sold apple will regret
    3 Sep 2014, 04:26 PM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    NY

     

    Let's just agree to disagree. I understand what you are saying, but I'm trying to make a point...a point with which you disagree regarding Apple's ability to engineer new products.

     

    I believe Apple has barely started.

     

    Best of luck in your investing
    3 Sep 2014, 06:27 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    thotdoc

     

    You are a gentleman and as I said from the start I appreciate your point of view but disagree with it.
    That's what makes a market, right? :)
    All the very best not just with your investments..there are more important things in life and courtesy and respect are things this forum seems to be lacking in.
    3 Sep 2014, 06:35 PM Reply Like
  • David at Imperial Beach
    , contributor
    Comments (4382) | Send Message
     
    Well, unfortunately for Apple, it does not compete based on its mission and vision statements. It competes based upon its products alone. People are currently willing to pay a high price for rounded rectangles with the Apple logo on them. One thing we know about human nature though, is that people get bored with things. They find something they like better and they move on. They won't always want to overpay for rounded rectangles with apples on them. The September 9 announcement is make or break for Apple. We haven't had a satisfying dose of Apple innovation in quite a while. Either they come up with something new and exciting to keep people buying, or they will get bored and move on to something else.
    3 Sep 2014, 07:08 PM Reply Like
  • Gary J
    , contributor
    Comments (10371) | Send Message
     
    LOL I guess one person's high tech connected device is anothers rounded rectangles with the Apple logo on them, however silly that may be.
    3 Sep 2014, 07:38 PM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    Organizations live and die by their missions and visions; not necessarily what is written on paper, but they live and die on the processes that define their actual mission and vision.

     

    I do not believe that Apple's Mission states that they are an engineering company that engineers the interface between humans and emerging technology. But, that is what they do.

     

    In that sense, every business competes through their mission and vision as mission defines what they do as a business, and vision defines what that will look like.

     

    The September 9th announcement will not be a make or break for Apple. The price may go up or down, but that does not effect Apple and where apple will be in 2 years or the price of AAPL in 2 years.

     

    I do a great deal of DD and typically invest in one or two companies per year and hold that stock for years as it achieves the promise. In this way I achieve an average of 3 big wins to 1 loss...and the wins far outweigh the losses. Consequently, I have a different view than others who are focused on shorter timelines. I've been in AAPL since 12 and 20 pre split. I've watched the company since the 1980s and believe I understand it.

     

    Of course, I may be wrong...but in this case, I'm letting it ride on what I believe is just the beginning.
    3 Sep 2014, 09:31 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    Thotdoc
    Without getting into the AAPL story as a worthy investment as of NOW (as we agreed to disagree..), I applaud your acumen on staying the course with it, identifying it as a LT winner and riding it for such a long time !
    Now, if I may hazard a guess..since you have ridden such a HUGE winner for so long, does AAPl constitute well over 15% of your overall portfolio?
    4 Sep 2014, 02:08 AM Reply Like
  • ls1gto
    , contributor
    Comments (253) | Send Message
     
    David, "One thing we know about human nature though, is that people get bored with things. They find something they like better and they move on."

     

    Yes, they do. They move on from Iphone 3 to Iphone 4... From Iphone 4 to Iphone 5...

     

    Most Apple Iphone users, when they upgrade, do not even look at the competition. They just upgrade to the newest Iphone there is.

     

    I think there will be more moving on from Android to a larger screen Iphone than vise versa.
    4 Sep 2014, 01:26 PM Reply Like
  • Ray2cleo
    , contributor
    Comments (261) | Send Message
     
    And with billions of dollars invested annually in R&D, there's no possibility
    that this company, famous for things 'no one knew they wanted' couldn't discover/create another device/desired item??

     

    Think not! There's nothing locking them into a status quo product wise in the future. They have the dollars, and the people, or get the people, to create what ever is imagined. Unlike virtually anyone before them.
    4 Sep 2014, 05:25 PM Reply Like
  • Gary J
    , contributor
    Comments (10371) | Send Message
     
    He knows nothing about Sep. 9 so is making a guess based on nothing.
    3 Sep 2014, 10:50 AM Reply Like
  • Tomal
    , contributor
    Comments (2477) | Send Message
     
    Today has been an outrageous day for AAPL. 3% down for absolutely no reason.
    3 Sep 2014, 10:57 AM Reply Like
  • twist54
    , contributor
    Comments (212) | Send Message
     
    The competition just heated up today in Berlin.
    3 Sep 2014, 04:08 PM Reply Like
  • Tomal
    , contributor
    Comments (2477) | Send Message
     
    That is an expected competition. Nothing new. It is not like Samsung launched a holographic display phone that warrants such a price reaction in 1 day.
    3 Sep 2014, 07:38 PM Reply Like
  • tonyc920
    , contributor
    Comments (211) | Send Message
     
    Purely speculation. I will remain patient and stay the course. I'm an investor, not a trader.
    3 Sep 2014, 11:00 AM Reply Like
  • MikeI
    , contributor
    Comments (8) | Send Message
     
    It seems to me that people like Hargreaves who seem to fly by the seat of their pants on the recommendations they make on stocks not at all based on actual finances especially including earnings and earnings growth are more a parasite to the market than a help. Why others listen to them and their "we might, might, might be walking toward a cliff" outlook is beyond belief. Seems to me this is nothing more than we should expect a 10% decline or more in the market sometime in the next 10 years!
    3 Sep 2014, 11:01 AM Reply Like
  • ronfab1
    , contributor
    Comments (813) | Send Message
     
    How big is this guy's company? Is that all it takes is one guy to say something somewhat negative??
    3 Sep 2014, 11:01 AM Reply Like
  • Hardog
    , contributor
    Comments (16614) | Send Message
     
    Sucks one whimsical call and the stock drops.
    3 Sep 2014, 11:01 AM Reply Like
  • DrAmit
    , contributor
    Comments (31) | Send Message
     
    I think the stock dropped on the Samsung news of their new product but I believe next week we march past this blip to 105 and then 110 within a couple of weeks-mark it!
    3 Sep 2014, 11:05 AM Reply Like
  • Tomal
    , contributor
    Comments (2477) | Send Message
     
    I dont get it. The note 4 was supposed to be unveiled today and everybody knew what to expect. This is not an unexpected news that warrants a 4.5% drop in price. I sense lots of manipulation now with AAPL stock.
    3 Sep 2014, 12:01 PM Reply Like
  • jebworks
    , contributor
    Comments (183) | Send Message
     
    Reason Apple is down today is because the talking heads writing sensationalist headlines when it comes to this company can't tell the difference between a phishing attempt and a serious hacking attack. Then the dumb heard just acts in unison and runs for the doors.
    3 Sep 2014, 11:02 AM Reply Like
  • thotdoc
    , contributor
    Comments (1958) | Send Message
     
    If my memory serves me, something like this often happens just prior to Apple's announcements....Nothing new.
    3 Sep 2014, 09:34 PM Reply Like
  • vinchainsaw
    , contributor
    Comments (514) | Send Message
     
    Its all about time horizons.
    Given the 6 month torugh to peak tells you all you need to know about Hargreaves' timescale.
    3 Sep 2014, 11:09 AM Reply Like
  • rrose39
    , contributor
    Comments (1040) | Send Message
     
    When AAPL gets to $110 Andy Hargreaves should be fired.
    3 Sep 2014, 11:11 AM Reply Like
  • Tumbleweed666
    , contributor
    Comments (392) | Send Message
     
    Nah, he's covered himself well.
    As well as saying sell he's also said its still outperform and that it might go up more. Or might go down. Makes Nostradamus look like an amateur.
    3 Sep 2014, 11:24 AM Reply Like
  • lifeS*X
    , contributor
    Comments (698) | Send Message
     
    How about firing the whole analysts junk bag ?

     

    2 years ago, AAPL was a done company according to MOST analysts.

     

    Most deserve to be fired and banned from giving any kind of advices on any kind of companies traded on any of the financial markets worldwide.
    3 Sep 2014, 11:24 AM Reply Like
  • diaboliqueguan
    , contributor
    Comments (815) | Send Message
     
    yeah, i wonder what happened to those naysayers now, and those who called for Tim Cook to step down?? probably hiding cowardly behind their large Macs...
    3 Sep 2014, 03:54 PM Reply Like
  • Doc's Trading
    , contributor
    Comments (1847) | Send Message
     
    AAPL....AAPL............. buy stop on short taken 101.05 from 103.58 (closing only) to 102.30 (closing only)......
    more later............
    3 Sep 2014, 11:12 AM Reply Like
  • IncomeYield
    , contributor
    Comments (3686) | Send Message
     
    You left a few bucks on the table.
    3 Sep 2014, 12:07 PM Reply Like
  • Jeff_Canada
    , contributor
    Comments (207) | Send Message
     
    Stay the course...Apple reacts to good, bad and sometimes no news at all. The analyst down grade is ridiculous because he making a prediction on nothing. At the very least wait until after sept 9 to make any revisions to the price target.
    3 Sep 2014, 11:13 AM Reply Like
  • garysund
    , contributor
    Comments (280) | Send Message
     
    I just love the way many investors jump at taking profits as soon as one analyst makes a statement. It's great because I get to buy more at a lower price and make more money.
    3 Sep 2014, 11:17 AM Reply Like
  • coloneldebugger
    , contributor
    Comments (910) | Send Message
     
    I suppose my investment time frame is a bit different than that of Pac Crest. That said, thank you very much for the price dip.
    3 Sep 2014, 11:20 AM Reply Like
  • lifeS*X
    , contributor
    Comments (698) | Send Message
     
    This is pure profit taking on a stock that has risen 50% over the last 12 months (shy of 40% for the last 6 months).

     

    It is actually healthy for the stock to correct this week and gain NEXT week in the midst of the 9/9 event.

     

    Of course if you bought it yesterday you feel bad. I bought it 10 years ago.

     

    In any cases, you and I will be just fine. Be patient.
    3 Sep 2014, 11:21 AM Reply Like
  • Golipoli
    , contributor
    Comments (89) | Send Message
     
    Andy Hargraves? ...never heard of her.
    3 Sep 2014, 11:27 AM Reply Like
  • Habanero69
    , contributor
    Comments (23) | Send Message
     
    Neither has Google apparently... Thanks for the chance to buy more Andy! 8-)
    3 Sep 2014, 10:35 PM Reply Like
  • IncomeYield
    , contributor
    Comments (3686) | Send Message
     
    The action shows that AAPL "investors" can't be trusted and jump at any moment. :)
    3 Sep 2014, 11:33 AM Reply Like
  • littup
    , contributor
    Comments (506) | Send Message
     
    Will not add meaningful profits?..

     

    well isnt that a joke!
    3 Sep 2014, 11:34 AM Reply Like
  • Hoang6
    , contributor
    Comments (358) | Send Message
     
    It's always amazing to me how pundits can move market this much!
    3 Sep 2014, 11:37 AM Reply Like
  • cshoxie
    , contributor
    Comments (361) | Send Message
     
    Unfortunately, Hargreaves is correct and any disappointment next week and today's 3.5% loss will be just the beginning. The naysayers can't wait to find something wrong. And so it all starts again.
    3 Sep 2014, 11:41 AM Reply Like
  • lifeS*X
    , contributor
    Comments (698) | Send Message
     
    Of course there will be disappointment. No doubt about it. And i guess the stock will fall again.

     

    But then come 22nd of september and the officiel number of 1st WE sales (between 12 and 15 millions as if the "chinese thing" about CHL already taking preorders is any indication, China might be one the very few countries first served), stock will march higher again. It is a pattern know for sometimes now.

     

    That is why dues to massive leaks surrounding releases of new devices, AAPL should stop doing those keynotes and drop stuffs "à la beyoncé" - or at least not sending invites for events 2 weeks before it happens.

     

    Long gone the time they would surprise ppl with the keynotes.

     

    Next week will be just a confirmation of what is already well known for months/weeks/days.

     

    The only thing that could move the needle is by stating that the iWATCH will go on sale this year and for a start ONLY in the US. the reason being that it will create a BIG anticipation regarding the device as it did in the past when devices would only be available in the US as first market pending global expansion. So only hope is that on the specific rumor, RE/CODE is wrong.
    3 Sep 2014, 12:06 PM Reply Like
  • mrphil49
    , contributor
    Comments (216) | Send Message
     
    Even if they announce the iWatch, the stock will drop unless the Mobile payments announcement is done well enough. No one understands that the iWatch is not a watch. It is a medical device, in fact, it is the first real attempt at a "Tricorder". As a medical device the market is huge.

     

    Let us all hope that all those new hires brought in some people who can actually put on a good show.
    3 Sep 2014, 02:15 PM Reply Like
  • Robert.from.Ct
    , contributor
    Comments (977) | Send Message
     
    AAPL down 4.53% now

     

    Good time to buy shares cheap
    3 Sep 2014, 11:46 AM Reply Like
  • micium
    , contributor
    Comments (115) | Send Message
     
    Many investors can't think for themselves. The guru says "jump" and the sheep say, "how high"?
    3 Sep 2014, 11:56 AM Reply Like
  • micium
    , contributor
    Comments (115) | Send Message
     
    Is he buying or selling, or already did it?
    3 Sep 2014, 11:58 AM Reply Like
  • Gary Bushwacher
    , contributor
    Comments (543) | Send Message
     
    This kind of volume isn't driven by AH (interesting acronym doncha think) comments; the vols to big.

     

    This is a unified move by WS traders to sell and press down the stock so they can profit in the rebound, which will happen within days, if not hours.

     

    They do it with both the stock and call options; look at the volume there as well.

     

    If you can beat 'em, join 'em. Just bought calls.
    3 Sep 2014, 12:26 PM Reply Like
  • Todd68
    , contributor
    Comments (151) | Send Message
     
    I've been watching these kinds of research calls for over 50 years. The guys with nice profits decide to dump and lock in profits. The smart money got out at 102.65. They'll be right back in again next week trying to get in at 98 or 99. AAPL is probably the most played and manipulated stock traded today. I am also an investor and not a trader like the the analyst who made this call.
    3 Sep 2014, 12:46 PM Reply Like
  • MattZN2
    , contributor
    Comments (1241) | Send Message
     
    Pac who? Isn't this news item a little self-serving? And here I was sure it was going down because of a defect in the ipad cover that I stubbed my toe on!

     

    -Matt
    3 Sep 2014, 12:47 PM Reply Like
  • Warren Buffett007
    , contributor
    Comments (1033) | Send Message
     
    Re-buy today 25.000 shares at $98.71,- thanks to the shorters!.
    Go ahead Pac Crest Andy Hargreaves and buy Tesla!.

     

    Than if we compare today the EPS of Apple and Tesla, Apple Share price must be around $3.000 or Tesla at $15!!.
    3 Sep 2014, 01:04 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    The fact TSLA is a bubble doesn't make AAPL cheap :)
    3 Sep 2014, 03:37 PM Reply Like
  • Warren Buffett007
    , contributor
    Comments (1033) | Send Message
     
    ONLY A COMPARISON OF HUNDRED, THAT SHOWS HOW CRAZY THE MARKET IS,
    Apple is at this moment strong undervalued.
    4 Sep 2014, 09:47 AM Reply Like
  • User 12115671
    , contributor
    Comments (1998) | Send Message
     
    It's a perceived bad day for Apple as well because the android players have a lot of nice new products announced today at IFA. But Apple will rebound on the 9th, very loyal user base and excellent brand cachet.
    3 Sep 2014, 01:47 PM Reply Like
  • mrphil49
    , contributor
    Comments (216) | Send Message
     
    This article was likely written weeks ago waiting to be published. This tactic is outlandish and should be illegal as the intent is clear. Hargreaves should be ashamed at his lack of integrity in helping this fraud even if he thinks he is helping you by suggesting that you sell and then buy back in after the 9th.

     

    Yes, I could buy more to take advantage of this intentional manipulation of the market but remember, for every sale, there is a buyer and vice versa. Such manipulation only hurts the small investor who has his savings here and gets scared. The rules have to change!

     

    As I keep saying, the Sapphire is not nearly as important as moving into medical, cars and mobile payments. Plus, did Apple unofficially buy GTAT? I think so and the Sapphire is only 1/4 of GTAT's future.

     

    Long Apple, GTAT, LQMT
    3 Sep 2014, 02:37 PM Reply Like
  • Brian Barbour
    , contributor
    Comments (1295) | Send Message
     
    The best thing they can say about it is that it has curved edges..doesn't worry me as an apple shareholder at all.
    3 Sep 2014, 02:53 PM Reply Like
  • Mad Stacks
    , contributor
    Comments (758) | Send Message
     
    I recently mentioned Apple was going to see a significant drop on account of all the celebrity nude pics that got hacked from their Applewares. Yep, that's what just happened. September 9 = poof, yawn and another drop. Low 90s by the end of the month and downward from there. Panic sell NOW !!!
    3 Sep 2014, 03:31 PM Reply Like
  • Tomal
    , contributor
    Comments (2477) | Send Message
     
    If that was the case, the stock should have dropped yesterday.

     

    I guess it is because most traders in Wall Street came back from holidays today.
    3 Sep 2014, 04:20 PM Reply Like
  • seeking betta
    , contributor
    Comments (725) | Send Message
     
    Why do you all think this dude had anything to do with the selling ? The allegeded hack and new Samsung products combined to beat them up - for a friggn day. Get real. But taking some off the table after an awesome run is ok anyway.
    3 Sep 2014, 04:19 PM Reply Like
  • Mad Stacks
    , contributor
    Comments (758) | Send Message
     
    26 Billion Apple dollars evaporated today. Mind boggling.
    3 Sep 2014, 05:44 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    No big deal, just 4.2%..;)
    The big question is will the $97 level hold before the 9/9 event..if not, then it becomes interesting.
    If 97 breaks before 9/9 and we get a disappointing release, $85 would probably be tested.
    3 Sep 2014, 05:53 PM Reply Like
  • Dingwell88
    , contributor
    Comments (161) | Send Message
     
    NYer1, if it hits $85 I might have to take out a second mortgage on my house to buy more shares, and a truck to back up to the loading bay.
    3 Sep 2014, 10:23 PM Reply Like
  • NYer1
    , contributor
    Comments (2725) | Send Message
     
    Dingwell
    If it hits 85 it might be on its way to 50-60, just like it did 2 years ago..or lower if the stunted growth proves to be the norm at such lofty valuations as today's.
    4 Sep 2014, 02:11 AM Reply Like
  • Dingwell88
    , contributor
    Comments (161) | Send Message
     
    I really can't see any way that it hits the 50-60 range. Their PE would go through the floor at that point. Their growth may be stunted a bit but they still have the revenue and moat to support a decent share price. If for some reason that ever happens I will definitely double down on my apple shares, no matter the cost.
    4 Sep 2014, 05:21 PM Reply Like
  • D. Appleton & Company
    , contributor
    Comments (706) | Send Message
     
    A very well executed hit-and-run by Pacific Crest. Instead of waiting until after the launch event, they recommend you sell right now.

     

    I took the opportunity today to add to AAPL and start a position in GTAT.

     

    Thanks "Pac Crest"!
    3 Sep 2014, 06:39 PM Reply Like
  • portatopia
    , contributor
    Comments (1447) | Send Message
     
    You guys have given too much credit to the noise generated by a random dude at Pacific Crest.
    3 Sep 2014, 08:17 PM Reply Like
  • mrphil49
    , contributor
    Comments (216) | Send Message
     
    70% of all trades are made by super computers running algorithms. This move was to be expected.
    Take a look at the short by "TED" and you will see what I mean -
    http://bit.ly/1pIKx6k
    3 Sep 2014, 11:22 PM Reply Like
  • Anderson Cave
    , contributor
    Comments (40) | Send Message
     
    Question: Is this price drop volume driven or is it pure speculative thought which has cause this ?
    3 Sep 2014, 10:30 PM Reply Like
  • blahblah baba
    , contributor
    Comments (18) | Send Message
     
    reason I got out of appl couple days ago because baba ipo is coming. I need $ to play baba. aapl at $95 will be very tempting for me to get back in. right now at $99 it is still too expensive since all hypes already factored in.
    3 Sep 2014, 10:33 PM Reply Like
  • hank1958
    , contributor
    Comments (20) | Send Message
     
    Same thing happened to FB a few days ago with a downgrade and a few days later FB makes new all time highs! The bums want to buy at cheaper prices so they downgrade the stocks they want to buy that have gotten away from them!
    3 Sep 2014, 10:33 PM Reply Like
  • wilo8430gg
    , contributor
    Comments (4) | Send Message
     
    The big money knows how to make big money.
    3 Sep 2014, 10:34 PM Reply Like
  • Warren Buffett007
    , contributor
    Comments (1033) | Send Message
     
    He don't know, he only manipulate and make big frauds, and where is the law makers??
    4 Sep 2014, 09:51 AM Reply Like
  • rogur
    , contributor
    Comments (3) | Send Message
     
    Does anyone think it's just a coincidence that there was some sort of Cloud security compromise just prior to Samslugs release of a new product?
    3 Sep 2014, 10:35 PM Reply Like
  • paulchiu@nyc.rr.com
    , contributor
    Comments (8) | Send Message
     
    AAPL weakness today is mere profit taking with Samsung introducing new phones as the excuse. Pac Crest's Andy Hargreaves has no impact on AAPL shares as he has proven to be untimely on AAPL since at least 2013. Check his records.
    3 Sep 2014, 10:36 PM Reply Like
  • Jan Nikken
    , contributor
    Comment (1) | Send Message
     
    P/E is 16. I bought apple a year ago with a P/E of 15. No reason to sell yet. 'Taking profits' only works if you think the stock has run out of steam.
    3 Sep 2014, 10:36 PM Reply Like
  • NY2LA 1
    , contributor
    Comments (1388) | Send Message
     
    Publicity stunt. Hollywood is playing you. iCloud breach my a... They needed security questions answered properly to get in... Now hmmmm. Who would be so careless with that info ? The celebs need to be investigated to see if they share the same publicity agency or business management company.
    3 Sep 2014, 11:50 PM Reply Like
  • NY2LA 1
    , contributor
    Comments (1388) | Send Message
     
    You sir are American and hence unable to grasp that India and Chinese people way outnumber your kind and are much more loyal to Apple brand than you. The law of large numbers is something many American investors have yet to grasp and which when understood, one will realize that Apple can easily double it's IOS user base from here over the next 5 years.
    3 Sep 2014, 11:54 PM Reply Like
  • Warren Buffett007
    , contributor
    Comments (1033) | Send Message
     
    We will se the $100 today again,Relax folks.
    4 Sep 2014, 09:51 AM Reply Like
  • JD in NJ
    , contributor
    Comments (1634) | Send Message
     
    I'm completely relaxed, despite the fact that this massive crash took us down to price levels we haven't seen in three whole weeks.
    4 Sep 2014, 09:53 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs