Location Labs claims 1M+ paid subscribers for its mobile services, which include anti-virus, cloud backup, device location, and safe driving offerings. The company's location services have been adopted by numerous carriers, and its Sparkle analytics/MDM/location platform has been pre-loaded on 20M phones.
AVG, whose PC-related sales have been hurt by plunging search toolbar-related revenue, declares Location Labs has "effectively cracked the code for mobile monetization" through its partner-driven strategy. With Location Labs in tow, AVG forecasts 2015 mobile bookings of $60M-$70M, and 2016 bookings of ~$100M.
To pay for the deal, AVG has obtained $300M worth of credit facilities.