Lorillard, Zippo battle over Blu

|About: Lorillard, Inc. (LO)|By:, SA News Editor

After a German court last month ordered a Lorillard (NYSE:LO) subsidiary to stop selling its blu e-cigarettes as a result of another claim from Zippo, Lorillard has decided to take the lighter manufacturer to a U.K. High Court.

Zippo declares that it has been using the Blu brand name for its butane torch lighters since 2007, although Lorillard says the threats are unfounded and is now seeking damages for Zippo's conduct.

Blu e-cigarettes are currently being sold to Imperial Tobacco (OTCQX:ITYBY) as part of Lorillard's $27.4B merger with Reynolds American (NYSE:RAI).