- General Motors (NYSE:GM) saw the largest jump in average new vehicle transaction price in the U.S. of the major automakers during August, according to data from Kelley Blue Book.
- The automaker's ATP ended August at $37,120 which was 7.1% higher than last year and well-above the industry average of 2.7%.
- A shift in mix and a lower level of incentive spending compared to peers helped to boost GM's price performance.
- GM has been under a spotlight with analysts to see if the wave of recall news this year would force it to dial up promotions.