Apple (AAPL) design chief Jony Ive expounds on his company's product philosophy in a rare...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple (AAPL) design chief Jony Ive expounds on his company's product philosophy in a rare interview ... and takes a shot at the spec sheet obsession of many of Apple's rivals along the way. "Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline..."