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Apple (AAPL) design chief Jony Ive expounds on his company's product philosophy in a rare...

Apple (AAPL) design chief Jony Ive expounds on his company's product philosophy in a rare interview ... and takes a shot at the spec sheet obsession of many of Apple's rivals along the way. "Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline..."
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  • Losing Paper While Gaining ...
    , contributor
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    This would be why Apple keeps expounding it's new chips and high res displays (Asus demoed high res tablet displays at CES months ago)?

     

    I'd like if everyone would compete on virtue too, instead of trying to sue the competition into oblivion.
    12 Mar 2012, 12:09 PM Reply Like
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