- New Target (NYSE:TGT) CEO Brian Cornell tells WSJ he is seeking to bolster a small number of departments that could help the chain stand out, a strategic shift as TGT strives to bring shoppers back to its stores and better compete with online rivals.
- The areas that will get extra attention and investment: baby products, including diapers, clothes and gear; children products, including clothes and toys; "design and style," a catchall category for fashion, furniture and other products that once gave TGT its edge; and wellness products such as organic food and natural cleaning products.
- With the new strategy, TGT is laying more responsibility on suppliers to be on trend and find products that will give the discounter an edge.