Quick take on Intel's TV efforts: Building a new TV service would be a costly gambit for Intel,...

|By:, SA News Editor

Quick take on Intel's TV efforts: Building a new TV service would be a costly gambit for Intel, and shows how desperate the chip giant is to establish a strong presence in the TV processor market, after abandoning it last year to ARM (ARMH) and MIPS-based solutions. However, Intel's willingness to offer channels in a bundle, rather than on an a la carte basis, could make media execs more receptive to its efforts than to Apple's (AAPL) overtures.