Wal-Mart's (WMT) efforts to partner with studios to promote their UltraViolet platform for...

|About: Wal-Mart Stores, Inc. (WMT)|By:, SA News Editor

Wal-Mart's (WMT) efforts to partner with studios to promote their UltraViolet platform for streaming DVD content could go nowhere fast, if a report that Wal-Mart will charge $2-$4/disc to make a DVD UltraViolet-capable is accurate. Says Dan Rayburn: "The studios are doing exactly what consumers don't want, which is forcing them to pay multiple times for the same piece of content." Apple (AAPL) must be pleased.