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Hyundai, Kia drop on extravagant HQ buy

Sep. 18, 2014 7:01 AM ETHyundai Motor Company (HYMLF) StockHYMLF, HYMTF, KIMTFBy: Eli Hoffmann, SA News Editor
  • Shares of Hyundai (OTCPK:HYMLF, OTCPK:HYMTF) fell as much as 10% overseas on news the Hyundai/Kia consortium won a ferocious bidding war for a $10B trophy HQ in Seoul’s upmarket Gangnam district.
  • Hyundai paid three times the appraised value for the 79K sqm plot; it plans to relocate the group’s headquarters there, and plans to build a hotel and a car theme park.
  • Analyst Ko Tae-bong summed up investor sentiment: "The bid price is excessive, which is incomprehensible to investors. Investors had expected Hyundai to use most of its surplus cash for constructive things such as raising dividends or R&D spending. But they are angry to see the group burn cash like this to buy a single property." (FT)
  • Kia Motors (OTCPK:KIMTF) was down 8% on the news.

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