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Activision pulls the plug on WoW successor Titan

Sep. 23, 2014 1:49 PM ETActivision Blizzard, Inc. (ATVI) StockATVIBy: Eric Jhonsa, SA News Editor2 Comments
  • Following multiple delays, Activision's (ATVI -1.6%) Blizzard unit has pulled the plug on developing Titan, a next-gen MMORPG viewed as the successor to the World of Warcraft cash cow.
  • Blizzard CEO Mike Morhaime: "We didn't find the fun ... We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."
  • As it is, VentureBeat reported last year Activision had "decided to push the reset button" on Titan, and that the game wasn't set to launch before 2016 at the earliest. Blizzard SVP Chris Metzen says a "sense of inertia and obligation and identity that we hold in ourselves and the community may also hold toward us" compelled Blizzard to try and make a new MMORPG, before ultimately changing its mind.
  • Metzen adds the popularity of smaller Blizzard releases such as Hearthstone and Heroes of the Storm contributed to its decision. "I think the lesson that comes around again is just making damn sure that the things we commit to do ... are coming from a place of focus and inspiration."
  • Activision's move comes as the Warcraft base continues declining: It declined by 800K in Q2 to 6.8M. Meanwhile, first-person shooter Destiny, which Activision hopes will be its next billion-dollar franchise (joining Call of Duty and Skylanders), recently produced first-day sales of ~$500M.

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