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Palo Alto fires salvo at Symantec, FireEye with endpoint offering

Sep. 30, 2014 1:15 PM ETPalo Alto Networks, Inc. (PANW) StockBy: Eric Jhonsa, SA News Editor5 Comments
  • Traps, a new Palo Alto Networks (NASDAQ:PANW -0.9%) endpoint security offering that leverages technology obtained from the Cyvera acquisition, blocks 23 sets of malware techniques on PCs and mobile devices. Like several other Palo Alto offerings, it's sold as a subscription service.
  • Palo Alto touts Traps' ability to automate endpoint protection, and (thanks to Cyvera's tech) to proactively scan for known malware techniques rather than wait for a threat alert to be triggered. The solution integrates with Palo Alto's WildFire threat-analysis service (has 3K+ customers).
  • Traps takes aim at Symantec (SYMC +0.4%), historically a major player in the endpoint security space, and also at FireEye (FEYE -2.6%), which has bought rapidly-growing endpoint security software/services firm Mandiant and has since used Mandiant to launch integrated hardware/software endpoint solutions. Intel's McAfee unit also competes in this market.
  • Palo Alto CEO Mark McLaughlin says Traps will join the list of Palo Alto products being sold by partner VMware. VMware is working to integrate Palo Alto's products with its NSX networking virtualization/SDN platform (expected to see major uptake over the next few years).

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