It's a tough row to hoe when your target demographic finds it hard to land jobs and is saddled...

|By:, SA News Editor

It's a tough row to hoe when your target demographic finds it hard to land jobs and is saddled with student loan debt, warns researcher WSL Strategic Retail. While Gap (GPS -0.7%) is the poster child for gearing corporate strategy around hip young adults - Urban Outfitters (URBN), Aeropostale (ARO), and other names in the sector are also afflicted with same consumer malaise. The problem in a nutshell: Almost 25% of 18- to 34-year olds don't make enough money to cover basic expenses.