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Analysis: Restaurant traffic a long-term concern

  • There's a grim forecast on U.S. restaurant traffic out from NPD Group.
  • Analyst Bonnie Riggs predicts growth will be limited to less than 0.5% a year out to 2022.
  • Though the analyst cites some pockets of strength such as the breakfast daypart, the fast-casual segment, and higher-end restaurant demand - she thinks overall restaurant revenue will be pressured by soft demand from the middle class.
  • Millennials are a particular concern with their visits to restaurant outlets in steady decline over the last few years.
  • Related stocks: MCD, BKW, SONC, JACK, YUM, PLKI, DENN, BOBE, CBRL, DIN, EAT, RRGB, TXRH, BH-OLD, FRS.

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McDonald's Corporation