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Martha Stewart +25.1% AH on magazine deal with Meredith

Oct. 15, 2014 5:54 PM ETGray Television, Inc. (GTN) StockBy: Eric Jhonsa, SA News Editor
  • Magazine publisher/TV network owner Meredith (MDP) will "assume ad sales, circulation, and production of Martha Stewart Living (MSO) and Martha Stewart Weddings magazines," under a 10-year deal.
  • Meredith will also handle sales/marketing for MSO's sites and video library. However, MSO's editorial team will "continue to create all content for print and digital properties."
  • The companies assert the deal will enable Meredith to "market [Martha Stewart's] magazines and digital assets alongside Meredith's own leading brands." MSO expects the agreement will increase its op. income "by as much as $10-$15 million annually." A $2M-$3M Q4 restructuring charge will be recorded.

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