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Starbucks to test pre-order app

Oct. 20, 2014 2:58 PM ETStarbucks Corporation (SBUX) StockSBUXBy: Clark Schultz, SA News Editor4 Comments
  • Starbucks (SBUX +1.2%) plans to test a new mobile app feature that allows customers to pre-order drinks before entering a store.
  • The company says iPhone customers at 150 outlets in the Portland region will get first crack at the app later this year.
  • If a few operational timing kinks are worked out, the app could boost traffic at Starbucks stores as line lengths are shortened.

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