- Hudson Square Research has upgraded Twitter (TWTR +1.6%) to Hold ahead of its Oct. 27 Q3 report. The firm cites management's all-out monetization push and signs of improved user engagement.
- Nonetheless, Hudson is still worried "real-time information delivered in a hyper-abbreviated, and often difficult to understand format, may not address as wide an audience as other social networks," and notes Twitter's margins trail that of other ad networks.
- Yesterday, Citi launched coverage on Twitter at Neutral, arguing its valuation "already reflects long-term bull-case assumptions for key metrics like user growth and monetization," and that its "proprietary survey suggests an upper limit to Twitter’s user base." The firm likes Facebook better.