Analysis: Target's free holiday shipping not so painful after all

• Target's (TGT +1.5%) free shipping holiday promotion might not be the margin-killer that some analysts have warned about.
• Kanter Retail notes the initiative will serve as powerful advertising for the retail giant.
• Perhaps an even more important point, Target already ships about 67% of its items for free with the REDcard program and a $50 minimum free-shipping deal in the background.