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GoPro bounces following Wedbush launch

Oct. 28, 2014 2:45 PM ETGoPro, Inc. (GPRO) StockGPROBy: Eric Jhonsa, SA News Editor
  • Wedbush has launched coverage on GoPro (GPRO +6.7%) with an Outperform rating and $81 target. The firm thinks the action camera leader deserves a high multiple on account of a fast-growing addressable market and "strong brand that permits premium pricing."
  • With the help of a tech rally, shares are rebounding after falling 9.7% yesterday, and 34% from an Oct. 7 high of $98.47.
  • Oppenheimer launched coverage with an Underperform last week, arguing "action cameras will remain a niche product with a limited total addressable market size" and that GoPro's media efforts won't allow it to create an ecosystem for its hardware.

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