- SodaStream (SODA -2.5%) releases a fresh growth plan as part of its earnings day disclosures.
- The company says that after reaching an inflection point where operational complexity has eroded margins a shift in strategy will be implemented.
- SodaSteam (H2OStream?) plans to position itself as a health and wellness solution and focus on sparkling water products.
- The company also says it will relocate its Alon ATvor and Mishor Adumim facilities by late 2015.
- The consolidation of manufacturing is expected to drive gross margin improvement of 200 bps in 2016.
- SodaStream Growth plan (.pdf)