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Yahoo hires Amazon exec to be Americas ad chief

Oct. 30, 2014 2:09 PM ETAltaba, Inc. (AABA)By: Eric Jhonsa, SA News Editor4 Comments
  • Lisa Utzschneider, formerly Amazon's display ad chief, is now Yahoo's (YHOO +0.3%) SVP of Americas sales. She'll be in charge of all North/South American ad sales teams. (PR)
  • Ned Brody, hired just over a year ago from AOL (following a legal squabble) to be Yahoo's Americas ad chief, is now its SVP of ad tech and strategy. Kara Swisher reported last week Marissa Mayer's relationship with Brody "remains strained," and that a search for a replacement was ongoing.
  • The Americas accounted for 76% of Yahoo's Q3 revenue. The region's sales rose 2% Y/Y, with search ad growth offsetting a display ad decline.

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