Wendy's (WEN) passes Burger King as the nation's 2nd largest burger chain, according to...

Wendy's (WEN) passes Burger King as the nation's 2nd largest burger chain, according to Technomic, which expects 2011 sales of $8.5B vs. BK's of $8.4B. Despite the move, Wendy's has struggled in recent years - the victim of "self-inflicted" wounds - and is in the midst of trying to reinvent itself as a higher-end chain.
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    , contributor
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    They could be twice as big as they are now if they would just figure out some simples.


    1. You are limited in the number of customers you can serve when you only have 1 or 2 cash registers.
    2. When you hire people and pay them minimum wage you get what you deserve.
    3. All restaurants should put their "soda" fountains in the dining area and let patrons serve themselves. There is no need to waste a cashier/server's time to do that. And there is no need to have a customer who asks for a refil at the counter get a "new" cup for cleanliness reasons - if the fountain is in the restaurant. I know how much soda syrup costs.
    4. When you have a limited ability to serve a number of customers, you never know how many customers turn around and walk out when you are busy.
    5. Stop "mesauring" the performance of the drive-thru window without measuring the performance of the lobby register. If you measure the drive-thru....they will give preference to the drive through customer.
    6. There is no reason to ever run out of baked potato's. They don't cost enough to be concerned about if you have to throw some "old" ones away due to non-purchase. But....when a customer wants one and you don't have one.....and the customer walks out....you lose your customer for that trip and perhaps for many more.
    7. Stop running the HVAC to satisfy the workers and run it to satisfy the customers.
    8. You MUST develop a reputation for SERVICE. Even if that means you let your labor costs get out of "spec" for a period of time.
    That's all for now.
    19 Mar 2012, 04:00 PM Reply Like
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