Seeking Alpha

Americans drank 3% less soda in 2008 - the biggest pop-drop on record. Coke's (KO) volume was...

Americans drank 3% less soda in 2008 - the biggest pop-drop on record. Coke's (KO) volume was off 2.5%, while Pepsi's (PEP) fizzled by 6.5%. Their diet drinks fared even worse, down 3% and 7.5% respectively. Frugal consumers are drinking less, and cutting back even more on expensive name brands.
Comments (1)
  • ppl are literally tightening their belts! lol bada-bing!
    30 Mar 2009, 02:40 PM Reply Like
DJIA (DIA) S&P 500 (SPY)