Americans drank 3% less soda in 2008 - the biggest pop-drop on record. Coke's (KO) volume was...
Americans drank 3% less soda in 2008 - the biggest pop-drop on record. Coke's (KO) volume was off 2.5%, while Pepsi's (PEP) fizzled by 6.5%. Their diet drinks fared even worse, down 3% and 7.5% respectively. Frugal consumers are drinking less, and cutting back even more on expensive name brands.
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