- Nielsen (NLSN -1.8%) signs a new multi-year extension with Billboard to supply music consumption data for the company.
- Billboard has relied on Nielsen data for its music popularity charts for almost 25 years.
- Billboard is owned by Prometheus Global Media, which in turn is controlled by Guggenheim Partners.
- What to watch: New initiatives could be on tap as Billboard looks to extend its relevancy with younger digitally-leaning demographics.