Activision's (ATVI) Blizzard unit acknowledges the popularity of Electronic Arts' (EA) Star...

|About: Activision Blizzard, Inc (ATVI)|By:, SA News Editor

Activision's (ATVI) Blizzard unit acknowledges the popularity of Electronic Arts' (EA) Star Wars: The Old Republic is taking a toll on World of Warcraft subscriptions, which were declining even before EA's role-playing game arrived. Nonetheless, Blizzard rules out the idea of responding by adopting a "freemium" business model, though it's open to expanding the number of levels that can be played through its free trial.