- Millennial Media (NYSE:MM) has formed a one-year partnership with ad giant Interpublic (IPG). The deal covers all of Interpublic's "creative, digital, marketing services and media agencies."
- Interpublic's Cadreon ad-buying platform will be integrated with Millennial's programmatic (automated) ad offerings. The companies declare "IPG agencies and their clients will be eligible for greater efficiencies, custom research, access to Millennial Media's robust and scalable mobile data capabilities, and a first look at the mobile advertising platform's new products."
- Millennial is adding to the gains it saw last week after beating Q3 estimates and providing weak Q4 guidance.