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BlackBerry +7%; BES12 launched, Samsung partnership announced

Nov. 13, 2014 1:37 PM ETBlackBerry Limited (BB) Stock, BB:CA StockBy: Eric Jhonsa, SA News Editor66 Comments
  • As expected, BlackBerry (BBRY) has launched BES12 at a San Francisco launch event. The latest version of BlackBerry's mobile device/app management platform supports up to 25K devices/server and 150K devices/domain, adds support for embedded (non-mobile) devices, and features a revamped endpoint management model said to enable "more flexible management of devices, applications and data."
  • BlackBerry is selling BES12 through a new subscription pricing structure (ranges from $23-$90/device/year), and is providing free upgrades through its EZ Pass migration program.The product squares off against MDM offerings from MobileIron, VMware's AirWatch unit, Good Technology, Microsoft, SAP, and Citrix, among others. MobileIron (MOBL -0.3%) CEO Bob Tinker recently claimed the enterprise market had become a 2-horse race between his firm and AirWatch.
  • Meanwhile, BlackBerry has announced it's partnering with Samsung to create an end-to-end security offering for Samsung's Android hardware; it features BES12 and Samsung's KNOX enterprise security platform. As part of the deal, Samsung will begin reselling BES12 in early 2015.
  • In addition, a partnership has been formed with Salesforce to create public sector offerings that pair BES12 with Salesforce's cloud CRM apps, and a BES12 distribution deal reached with leading mobile hardware distributor Brightstar.
  • Other product launches: 1) New enterprise identity management and VPN authentication services that complement BES12. 2) BBM Meetings, a collaboration app that enables voice/video conferences on BB10, Android, and Windows devices. 3) BlackBerry Blend, a solution that allows BlackBerry phones to access data stored on a user's PC or tablet.

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