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Kraft (KFT +0.1%) plans to change the corporate name of its global snacks company to Mondelez...

Kraft (KFT +0.1%) plans to change the corporate name of its global snacks company to Mondelez International to better encapsulate the idea of a "delicious world" and its ongoing global push in advance of a split of the company into two. Product lines falling under the new Mondelez names will include Oreo, Trident Gum, Tang, and Cadbury.
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Comments (2)
  • Diesel Good
    , contributor
    Comments (128) | Send Message
     
    Kraft? I know the products well. Cheese, lunch meats, packaged food.
    Mondelez? Never heard of this until today. Doesn't sound like the Oreo cookie that I have been eating for 68 years. Mondelez doesn't ring a bell with my desire to chew Trident Gum. Or drink Mondelez orange juice from the space age Tang. Mondelez, Cadbury? Maybe. But I always thought Cadbury was chocolate.
    Kraft to Mondelez? Almost as dumb as Coke to Neanderthal.
    21 Mar 2012, 04:21 PM Reply Like
  • 7footMoose
    , contributor
    Comments (2266) | Send Message
     
    What are those bubble heads thinking?
    21 Mar 2012, 07:39 PM Reply Like
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